Announcements

Overview

About Misukanis & Odden Our Vision Philosophy Announcements Events Coverage Senior Management We're Hiring

Guiding Principles for Executing Your Paid Search Campaigns - Mar. 2008
TopRank CEO Lee Odden & IBM Distinguished Engineer Mike Moran discuss Internet Marketing in an eight-part series, "Search Marketing Inc." Part 8 of 8: Guiding principles for executing your paid search campaigns.

Guiding Principles for Developing Your Paid Search Campaigns - Mar. 2008
TopRank CEO Lee Odden & IBM Distinguished Engineer Mike Moran discuss Internet Marketing in an eight-part series, "Search Marketing Inc." Part 7 of 8: Guiding principles for developing your paid search campaigns.

Overcoming Personal and Organizational Barriers to Change - Mar. 2008
TopRank CEO Lee Odden & IBM Distinguished Engineer Mike Moran discuss Internet Marketing in an eight-part series, "Do It Wrong Quickly: How the Web Changes the Old Marketing Rules." Part 6 of 8: Overcoming personal and organizational barriers to change.

Achieving Breakthrough Results with Internet Marketing. Do It Wrong Quickly: Start Fast, Fix Fast, and Fix Again - Mar. 2008
TopRank CEO Lee Odden & IBM Distinguished Engineer Mike Moran discuss Internet Marketing in an eight-part series, "Do It Wrong Quickly: How the Web Changes the Old Marketing Rules." Part 5 of 8: Achieving breakthrough results with internet marketing. Do It Wrong Quickly: Start fast, fix fast, and fix again.

The New Customer Relations -- How Web Experience Dictates Brand Image - Mar. 2008
TopRank CEO Lee Odden & IBM Distinguished Engineer Mike Moran discuss Internet Marketing in an eight-part series, "Do It Wrong Quickly: How the Web Changes the Old Marketing Rules." Part 4 of 8: The new customer relations -- how web experience dictates brand image.

The New Direct Marketing – Improving Response Rates and Using Activity Metrics - Mar. 2008
TopRank CEO Lee Odden & IBM Distinguished Engineer Mike Moran discuss Internet Marketing in an eight-part series, "Do It Wrong Quickly: How the Web Changes the Old Marketing Rules." Part 3 of 8: The new direct marketing - improving response rates and using activity metrics.

Using the Internet to reach your target audiences - Mar. 2008
TopRank CEO Lee Odden & IBM Distinguished Engineer Mike Moran discuss Internet Marketing in an eight-part series, "Do It Wrong Quickly: How the Web Changes the Old Marketing Rules." Part 2 of 8: Using the Internet to reach your target audiences.

Reaching Breakthrough Results with Internet Marketing - Mar. 2008
TopRank CEO Lee Odden & IBM Distinguished Engineer Mike Moran discuss Internet Marketing in an eight-part series, "Do It Wrong Quickly: How the Web Changes the Old Marketing Rules." Part 1 of 8: Reaching breakthrough results with Internet marketing.

TopRank CEO provides insight during PRSA’s PR & social media teleseminar – Feb. 2008
Lee Odden helps PR professionals as well as marketers better understand the unique opportunities with social media as a communications platform and the power of community through the PRSA teleseminar.

Lee Odden applies SEO to PR strategies during podcast interview at PRSA International Conference – Feb. 2008
M&O – TopRank CEO was interviewed by Eric Schwartzman to discuss search engine optimization and how it applies to a public relations program. It was recorded at the 2008 Public Relations Society of America International Conference in Philadelphia.

Radian6 engages M&O TopRank search engine optimization services – Feb. 2008
TopRank has been engaged by Radian6, a fast growing social media monitoring service to provide search engine optimization, social media and blog marketing services.

Lee Odden to speak at Search Engine Strategies London – Feb. 2008
M&O – TopRank CEO will speak on two sessions sharing how optimized press releases and blogs have become high impact tactics for online marketers world-wide.

TopRank engaged to provide SEO consulting services for PRWeb/Vocus – Jan. 2008
Public Relations software company Vocus has selected TopRank to provide search engine optimization consulting services for the PRWeb newswire platform.

New Boundary Technologies Awards M&O Public Relations Duties – Nov. 2007
Misukanis & Odden will provide an integrated public relations program designed to increase media coverage in target publications, increase company and product brand awareness and successfully position New Boundary Technologies as the foremost provider of Windows security & compliance solutions.

SPS Commerce engages M&O - TopRank for Online Marketing and Public  Relations Services  – Oct. 2007
SPS Commerce has engaged M&O - TopRank to increase awareness of the company as a leading Software-as-a-Service (SaaS) provider of Electronic Data Interchange (EDI). Marketing consulting services to be provided include: search engine marketing, web development/design and online public relations programs.

Lee Odden to speak at Search Engine Strategies New York - Apr. 2007
M&O - TopRank CEO presents on "Bookmarking Strategies" panel. TopRank Online Marketing Blog was also named as the first blog to be a media sponsor for SES and ClickZ.

HP engages M&O - TopRank for link building and social media promotion - Apr. 2007
Hewlett Packard's Digital Photography division taps TopRank for link building and promotion for the digital photography center.

SEM agency Netconcepts signs on for PR services - Mar. 2007
Search Marketing industry leader, Netconcepts engages Misukanis & Odden for public relations services.

Lee Odden to speak at Search Marketing Conference in Sydney, Australia on blogs, PR and social media - Mar. 20-21
M&O - TopRank CEO speaks on two panels during the Search Engine Room conference.

High Rankings SEM Seminar engages M&O for PR services - Mar. 15 & 16
Jill Whalen has engaged M&O for online/offline public relations services for promotion of the Minneapolis High Rankings Search Engine Marketing seminar.

M&O CEO to speak on optimizing public relations at Bulldog Reporter's Technology PR Conference - Mar. 16
Lee Odden selected to present on a session called, "Boosting your public relations with SEO and RSS" during the Advanced Technology PR conference in Chicago.

McKesson engages M&O - TopRank for corporate wide search engine optimization - Dec. 2006
The largest healthcare services company in the world has engaged TopRank for search engine optimization, blog marketing and online public relations consulting.

TopRank tapped to provide website marketing content to Yahoo - Dec. 2006
The Yahoo Publisher Network has published an article from TopRank CEO Lee Odden, "Signal to Noise", on low cost marketing tips for web site owners.

Web Marketing Association Awards Public Relations Duties to Misukanis & Odden - Jun. 2006
Misukanis & Odden and TopRank Online Marketing will provide an integrated public relations and search marketing program to improve market visibility and participation with the annual Web Awards program. Listen Here.

Misukanis & Odden Named 2006 Top 25 PR Firm In Twin Cities
For the second year in a row, Misukanis & Odden has been named a Top 25 Public Relations Firm by the Twin Cities Business Journal.

Misukanis & Odden Adds Blogging Systems to Client Roster - Feb. 2006
Misukanis & Odden is pleased to offer Public Relations services to Blogging Systems, a leading a blogging platform provider that serves real estate brokers.

Lee Odden Records "Conversations with Experts" Segment - Apr. 2006
Lee Odden recently recorded a 61 minute audio segment on "Search Engine Optimization with Blogs & Press Releases."
In this "Conversations with Experts" segment, Lee explains how search engines work, what they're looking for, and how to use blogs and press releases to get links and drive traffic.  Listen here.

Susan Misukanis Teaches Learning Annex Course - Mar. 2005
President & Founder of Misukanis & Odden, Susan Misukanis, is presenting monthly PR classes at The Learning Annex, a leading producer of seminars, lectures, classes and workshops throughout the US and Canada.
More information on “How to Publicize Anything with Susan Misukanis”.

TopRank Only Minnesota Firm To Be Included in Marketing Sherpa's SEO Guide - Nov. 2003
Misukanis & Odden is pleased to announce that TopRank continues to outrank its competitors by being the only Minnesota SEO firm to be included in Marketing Sherpa's Guide to SEO Firms.  See full news announcement here.

H.M. Cragg Engages Misukanis & Odden for PR Services - Nov. 2002
Misukanis & Odden is also pleased to add H.M. Cragg, a premier MN-based provider of quality power solutions including Proton Exchange Membrane (PEM) fuel cells and Uninterruptible Power Systems (UPS), to its quickly expanding roster of clients.